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7-year-old rakes in $22M annually reviewing toys on YouTube

Like many 7-year-olds, Ryan likes to play with toys. Lots of toys.

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But Ryan has a YouTube channel with about 17 million subscribers who tune in to see what he thinks of those toys.

That makes him a social media influencer — and very wealthy one at that.

According to Forbes magazine, Ryan, of Ryan ToysReview, was the highest earning YouTube star last year, raking in $22 million.

In addition to money that comes from advertisers, Ryan has side gigs. If he looks familiar, it’s because his face is on toys and clothing at many retailers, including TargetKohl’s and Walmart

Ryan, his parents and his twin sisters also have the YouTube channel Ryan’s Family Review, which has more than 3 million subscribers.

“It’s so cool,” Ryan, who serves as creative director, said of seeing his face in the aisles of Walmart, Forbes reported. These deals will likely add millions to his earnings next year.

Ryan and his parents started Ryan ToysReview in 2015 and have posted a new video nearly every day.

According to a 2016 profile by the Verge, Ryan’s mom quit her job as a high school chemistry teacher to work on the YouTube channel full time. The Verge reported the channel catapulted in popularity about four months after it launched.

“Ryan was watching a lot of toy review channels — some of his favorites are EvanTubeHD and Hulyan Maya — because they used to make a lot of videos about Thomas The Tank Engine, and Ryan was super into Thomas,” his mother, who doesn’t give her name, explained in an interview with TubeFilter. “One day, he asked me, ‘How come I’m not on YouTube when all the other kids are?’ So we just decided — yeah, we can do that. Then, we took him to the store to get his very first toy — I think it was a Lego train set — and it all started from there.”

To rank the YouTube stars, Forbes estimated earnings from June 1, 2017, through June 1, 2018. Figures are pretax; fees for agents, managers and lawyers are not deducted. Earnings estimates are based on data from Captiv8, SocialBlade and Pollstar, as well as interviews with industry insiders.

Ryan beat out YouTube bad boy Jake Paul, who came in at No. 2 with $21.5 million, and Dude Perfect, No. 3 with $20 million. Rounding out the list were from No. 4 to No. 10: DanTDM, $18.5 million; Jeffree Star, $18 million; Markiplier, $17.5 million; Vanoss Gaming, $17 million; Jackscepticeye, $16 million; PewDiePie, $15.5 million; and Logan Paul, $14.5 million.

Chick-fil-A introduces new gluten-free bun

In response to customer requests, Chick-fil-A announced the addition of a new gluten-free bun option to its menu, making it one of the first fast food restaurants to offer the item.

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The 150-calorie bun, made with premium ingredients like quinoa and amaranth and lightly sweetened with molasses and raisins, is now available in restaurants nationwide, according to a company news release.

>> Related: Chick-fil-A adds new sandwich, lemonade to summer menu

It comes individually packaged and can be ordered with any Chick-fil-A sandwich for an additional $1.15.

The company tested the option in three U.S. cities in 2016 and found the bun to be the most commonly ordered item with the grilled chicken sandwich and grilled chicken deluxe sandwich.

“Our hope is that the gluten-free bun addition opens up options for gluten-sensitive customers to enjoy more of our menu, Leslie Neslage, senior consultant of menu development at Chick-fil-A, said.

Gluten-free items are most commonly consumed by people with celiac disease, an autoimmune disorder in which the body mistakenly reacts to gluten, a protein found in wheat, barley and rye, as if it were a poison.

Click here to read more information on the gluten-free bun and other gluten-free options at Chick-fil-A.

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