Who doesn’t love those E-Trade babies? In 2008, the E-Trade baby made his Super Bowl debut and now it’s the fifth anniversary of the talking baby segment! Take a walk through memory lane and watch clips from your favorite E-Trade Super Bowl commercials. It’s not just any baby that gets to talk to millions each Super Bowl Sunday – there is a lengthy audition process. Every year new babies are cast for the Super Bowl spots. The ad agency auditions over a hundred babies between nine and 12.