1715 N. Westshore Blvd., Suite 500
Tampa, FL 33607
2:00 p.m. Tuesday, Sept. 17, 2013
Sales | Retail
Join SMPS Tampa Bay for a local hosting of the national webinar, "How to Manage a Comprehensive Communications Strategy," at an incredible discount! Members pay only $40 and nonmembers pay only $55 (national registration fee is $179 members/$239 non-members).Staying on top of the varying communications needs of A/E/C firms can be challenging. Far too many firms make the mistake of "throwing it out there," rather than building an organized strategy for reaching prospects, clients, and stakeholders.Your firm's communications efforts should go beyond simple news releases and social media posts. Creating and publishing useful content that fits with the overall marketing strategy, while incorporating the needs of multiple stakeholders with varying goals and objectives, requires careful planning.In this Webinar, you will learn the process for developing and implementing a comprehensive, effective communications plan and how to use strategic communications to advance your firm's business development goals. You will also learn how to:Develop a connection between strategy development and execution using strategic communicationsIdentify the essential components of a strategic communications planUnderstand the time and personnel commitments requiredLearn methods for generating and repurposing contentPresenter: Shannah A. Hayley, FSMPS, CPSM, Communications Director and Marketing Manager, The Beck GroupAttendees will earn 1.5 CEUs. Register by noon on Friday, Sept. 16. Please arrive 10 minutes early. The webinar starts promptly at 2:00 p.m.
*SMPS Tampa Bay may cancel this event if less than 5 people have registered by 12:00 p.m. the Friday before the webinar. If the event is canceled, all registrants will be notified via email and refunded the amount for registration.