1715 N. Westshore Blvd., Suite 500
Tampa, FL 33607
2:00 p.m. Tuesday, Aug. 20, 2013
Sales | Retail
Join SMPS Tampa Bay for a local hosting of the national webinar, "Leadership Marketing - The New Imperative for Professional Services Marketers," at an incredible discount! Members pay only $40 and nonmembers pay only $55 (national registration fee is $179 members/$239 non-members).As a professional services marketer or business developer, you have to understand where your firm is headed to help it stay ahead of the curve. And in today's competitive business climate where results matter, the marketing department must find new ways to add value to the firm's bottom line in order to earn a seat at the executive table. This can be accomplished through leadership marketing.This Webinar offers valuable leadership marketing strategies for integrating and aligning the marketing and business development functions in your organization. Specifically, you will learn how to think more strategically, maintain your focus on client service, and connect with your technical professionals to drive meaningful operational change. You will learn:Proven strategies to integrate your firm's marketing and business development functions and improve the firm's bottom lineHow to partner strategically with IT, accounting, and HR to cultivate firmwide support for marketingHow to develop leadership skills, enhance client care, and operate effectively at the C-suite level in your organizationPresenter: Diane Landers, Ph.D., MBA, RPA, CPSM, Vice President and Chief Marketing Officer, GAI Consultants, Inc.Attendees will earn 1.5 CEUs. Register by noon on Friday, Aug. 16. Please arrive 10 minutes early. The webinar starts promptly at 2:00 p.m.
*SMPS Tampa Bay may cancel this event if less than 5 people have registered by 12:00 p.m. the Friday before the webinar. If the event is canceled, all registrants will be notified via email and refunded the amount for registration.