On March 9, 2013, IKEA, The Life Improvement Store, will host its second BYOF (Bring Your Own Friends) Day event*, a national in-store shopping event that offers fans and friends special perks, activities and giveaways, along with an opportunity to shop for items to help improve their life at home. The event is part of the IKEA Life Improvement Project – a national program designed to offer consumers inspiration and suggestions to help them make a positive impact on their homes and the lives within. BYOF Day is full of the unique IKEA offerings shoppers will want to share such as: • Life Improvement Seminars • Ask a Home Furnishings Expert • Giveaways of famous IKEA Blue Bags • Food sampling (including Swedish meatballs!) • Free breakfast with coupon • $1000 of IKEA gift cards given away in each store throughout the day Consumers can visit http://www.thelifeimprovementproject.com to RSVP for their local event, access Facebook to invite friends and print special offers to be used in-store on BYOF Day. For each RSVP, IKEA will donate $1 to a Save the Children educational program, up to $25,000. Additionally, consumers can share what they do to improve their lives at home, and to learn from the life improvement tips of others at www.thelifeimprovementproject.com