January 9 - January 23, Wednesday nights Think of this as a highly condensed MBA course dealing with the aspects of photography as a small business venture. Delivered in three parts, this seminar first deals with the legalities of running a small business, including the choices of structures available with their individual tax advantages and shortfalls, sales tax, insurance, business resources at the local level, professional associations and contracts, choosing a business idea, competition and product differentiation, positioning and messaging.The second part will deal with pricing and market research, competition, customer expectations, branding and corporate identity, accounting, balance sheets. In the final part, marketing in its varied forms is explored, from websites to direct mail, advertising, cold calling, database management, list-based marketing, the effective use of branded materials and tracking of marketing efforts together with business plan examples. The Business of Photography, a six-hour course, runs from 7 to 9 p.m. on three consecutive Wednesdays. Look to FMoPA for the best photography classes in Tampa! Standard Price: $130.00 Member Price: $105.00